OBJECTIVE: To celebrate the 15th anniversary of a large telecom in a memorable way second to none in the country of operations.
RESULT: THE CROWN JEWEL in Maria Oprenova’s event production portfolio. As a Marketing Director and Project Leader at the time Maria created the concept and led the whole organization and production from artist negotiations with the biggest artists’ agency in LA to event production execution. Enrique Iglesias came for the first time to Bulgaria with his band and management and made a fab gig gathering 50,000 viewers in a concert of world class quality. The VIP viewers tent alone accommodated 500 seated guests. The impact of the show rippled out for years.