OBJECTIVE:

The management was concerned that the existent Sofgroup brand was not relevant to the company strategic focus and we were asked to re-evaluate the brand identity, values and positioning.

RESULT:

We came up with a new philosophy for the brand Softgroup and its respective new values and positioning that reflect the company value proposition. From a cold, distant and somewaht vague IT brand before now Softgroup looks and feels what it stands for – friendly, easy and agile provider of serialization and track & trace solutions for the pharma industry.